self publishing – That Jamie Bloke

Iron and Ink: How the Gym Saves My Writing (and Vice Versa)

I could start this blog with a laboured, cliché metaphor. Something like, “You don’t just walk up to a 100kg barbell and expect to lift it, so you shouldn’t expect to write a book in a day.” But let’s be honest: that would be rubbish. Instead, I want to talk about how a heavy liftingContinue reading “Iron and Ink: How the Gym Saves My Writing (and Vice Versa)”

The Art of the Teaser: Narrative Openings and ‘The Phantom Mask’

The opening of a book is its most critical component, serving as the gateway to the narrative world. This is why I strategically introduced the beginnings of “The Phantom Mask” in my previous work, utilizing a technique similar to a cinematic end stinger or post-credits scene to bridge the transition between stories. It poses aContinue reading “The Art of the Teaser: Narrative Openings and ‘The Phantom Mask’”

What Writing a Trilogy Taught Me About Leadership

What Writing a Trilogy Taught Me About Leadership – And It’s Not What You Think It Is Introduction When you think “leadership,” you probably picture boardrooms, team meetings, and quarterly targets — not an author hunched over a laptop, juggling fictional characters. But after writing and publishing the One Epic Year trilogy, I realised theContinue reading “What Writing a Trilogy Taught Me About Leadership”

Why Most Self-Published Authors Struggle With Marketing

Why Most Self-Published Authors Struggle With Marketing (and How to Fix It) Introduction There’s a common strategy in self-publishing that I like to call “Write, Publish, Pray.”You pour months — even years — into writing a book. You upload it to Amazon. You post about it once on social media. Then you sit back and…Continue reading “Why Most Self-Published Authors Struggle With Marketing”

My Step-by-Step Amazon Book Launch Plan

My Step-by-Step Amazon Book Launch Plan — The Exact Process I Used for One Epic Year Introduction Launching a book on Amazon isn’t just about hitting “publish” on KDP. If you want your book to rank on day one — and stay visible — you need a structured plan that covers everything from metadata toContinue reading “My Step-by-Step Amazon Book Launch Plan”

How Storytelling Sells — Even When You’re Not an author

When most people think of storytelling, they picture novels, screenplays, or children’s bedtime tales.

But storytelling isn’t limited to fiction.
It’s one of the most powerful tools in marketing — whether you’re selling a product, pitching an idea, or building a brand.

The Power of Rapid Release in Publishing

When I decided to publish One Epic Year, I didn’t just launch a single book.
I launched three.

Not all at once — but one per month, over a tight 90-day period.

The Biggest Mistake Authors Make on Launch Day

The Biggest Mistake Authors Make on Launch Day (and How to Avoid It) Introduction There’s a dangerous myth in publishing: “If I write a great book, launch day will take care of itself.” Here’s the truth: if you only start marketing when your book comes out, you’ve already lost. A book launch is like openingContinue reading “The Biggest Mistake Authors Make on Launch Day”

What I Learned Publishing 3 Books in 3 Months — and Why I’d Do It Again

Publishing one book is tough. Publishing three in three months? That’s… either ambitious or foolish, depending on who you ask. In early 2025, I launched One Epic Year as a trilogy, releasing each book just weeks apart. It was a whirlwind of writing, editing, cover design, marketing campaigns, and about 47 cups of coffee perContinue reading “What I Learned Publishing 3 Books in 3 Months — and Why I’d Do It Again”