Iron and Ink: How the Gym Saves My Writing (and Vice Versa)

I could start this blog with a laboured, cliché metaphor. Something like, “You don’t just walk up to a 100kg barbell and expect to lift it, so you shouldn’t expect to write a book in a day.” But let’s be honest: that would be rubbish. Instead, I want to talk about how a heavy liftingContinue reading “Iron and Ink: How the Gym Saves My Writing (and Vice Versa)”

The Day I Realised She Was the Brand

The Day I Realised She Was the Brand — And Why It Changed Everything Introduction When I started Aunty Sadie Reads, we hid behind the character.She was warm, playful, and instantly recognisable — but the face wasn’t real. Even if the voice was. I thought that was the safest, most professional way to build aContinue reading “The Day I Realised She Was the Brand”

What Writing a Trilogy Taught Me About Leadership

What Writing a Trilogy Taught Me About Leadership – And It’s Not What You Think It Is Introduction When you think “leadership,” you probably picture boardrooms, team meetings, and quarterly targets — not an author hunched over a laptop, juggling fictional characters. But after writing and publishing the One Epic Year trilogy, I realised theContinue reading “What Writing a Trilogy Taught Me About Leadership”

Why Most Self-Published Authors Struggle With Marketing

Why Most Self-Published Authors Struggle With Marketing (and How to Fix It) Introduction There’s a common strategy in self-publishing that I like to call “Write, Publish, Pray.”You pour months — even years — into writing a book. You upload it to Amazon. You post about it once on social media. Then you sit back and…Continue reading “Why Most Self-Published Authors Struggle With Marketing”

My Step-by-Step Amazon Book Launch Plan

My Step-by-Step Amazon Book Launch Plan — The Exact Process I Used for One Epic Year Introduction Launching a book on Amazon isn’t just about hitting “publish” on KDP. If you want your book to rank on day one — and stay visible — you need a structured plan that covers everything from metadata toContinue reading “My Step-by-Step Amazon Book Launch Plan”

How Storytelling Sells — Even When You’re Not an author

When most people think of storytelling, they picture novels, screenplays, or children’s bedtime tales.

But storytelling isn’t limited to fiction.
It’s one of the most powerful tools in marketing — whether you’re selling a product, pitching an idea, or building a brand.

The Biggest Mistake Authors Make on Launch Day

The Biggest Mistake Authors Make on Launch Day (and How to Avoid It) Introduction There’s a dangerous myth in publishing: “If I write a great book, launch day will take care of itself.” Here’s the truth: if you only start marketing when your book comes out, you’ve already lost. A book launch is like openingContinue reading “The Biggest Mistake Authors Make on Launch Day”

How I Built a Children’s Brand From Scratch

How I Built Aunty Sadie Reads From Scratch — And Grew It Organically in 5 Months Introduction Five months ago, Aunty Sadie Reads didn’t exist.No stories. No character design. No YouTube channel. Nothing. Today, it’s a growing children’s storytelling brand with 200+ YouTube subscribers, a library of original stories, and an audience that actually looksContinue reading “How I Built a Children’s Brand From Scratch”

Grab One Epic Year for Just 99p – Limited Time Offer

If you’ve been waiting for the perfect moment to start the genre-bending, time-smashing, friendship-testing adventure everyone’s been talking about — this is it. Starting today, One Epic Year: Book One is just 99p on Amazon Kindle for FIVE-DAYS-ONLY. That’s less than your morning coffee for a captivating story that blends sci-fi thrills, British humour, emotionalContinue reading “Grab One Epic Year for Just 99p – Limited Time Offer”