marketing – That Jamie Bloke

The Day I Realised She Was the Brand

The Day I Realised She Was the Brand — And Why It Changed Everything Introduction When I started Aunty Sadie Reads, we hid behind the character.She was warm, playful, and instantly recognisable — but the face wasn’t real. Even if the voice was. I thought that was the safest, most professional way to build aContinue reading “The Day I Realised She Was the Brand”

Why Most Self-Published Authors Struggle With Marketing

Why Most Self-Published Authors Struggle With Marketing (and How to Fix It) Introduction There’s a common strategy in self-publishing that I like to call “Write, Publish, Pray.”You pour months — even years — into writing a book. You upload it to Amazon. You post about it once on social media. Then you sit back and…Continue reading “Why Most Self-Published Authors Struggle With Marketing”

Don’t Underestimate The Little Guy, Especially If He’s In Your Mit’s.

So, this is a bit of a ranty post, and I didn’t want my second post to be a ranty one, but here we are. It is kind of a funny story to me, so here goes. A few years ago, I worked for a construction company based in London called Radii, for more ofContinue reading “Don’t Underestimate The Little Guy, Especially If He’s In Your Mit’s.”